Web Words That Work: Writing Online Copy That Sells by Michael Miller (2013-01-08)

You have to put together a website. Or it's time to post to your blog or social media account. Or there's an online press release to write. Or you have to write your next Google AdWords ad. In other words, there's a bunch of online copy to write. The problem is, you're not familiar with writing copy for websites, or blogs, or social media, or anything online. Maybe you've written "traditional" copy -- brochures, newsletters, print ads. Or maybe you're not much of a copywriter at all. Still, someone has to write all that online copy, and it's you. So, where do you start? How is writing online copy different from writing for print media? Who's your audience? How much copy is too much -- or not enough? What special issues should you consider? Web Words That Work answers those questions, and plenty more. The first practical guidebook for online copywriters in the 21st century, it doesn't just present general web copywriting rules: it also delivers specific advice for writing web pages, blog posts, social media updates, email promos, web interfaces, FAQs, and even online help. You'll find specific coverage of SEO-optimizing your copy for Google and other major search engines. Step-by-step, you'll discover how to write punchy, effective copy that gets your point across, engages and energizes your readers, and takes your site (or blog, or whatever) straight to the top of search pages. It's not that hard, if you know the secrets, and this book reveals them.