Neuroeconomics: an Applied Information Theory

Over the last 30 years, advances in our technology and in our understanding of the scientific disciplines which those technologies enable have allowed humanity to glimpse the inner workings of some of our most astounding capacities, and have revealed, to even a casual glance, the staggering complexity of even our most casual functions. This progress means that the very nature of psychology is evolving, and with these discoveries have come both new questions and new opportunities to revisit some of the oldest: “What are we made of?”, “How do we work?”, “What makes us tick?”A large number of the currently held explanations for some of these most central psychological questions are beginning to crumble under the weight of new evidence, and greater and greater proportions of our ever-growing knowledge remain unaccounted for and unexplained.Neuroeconomics is the culmination of more than four years of independent research in the fields of neuroscience, psychology, physiology, primatology, biology, and chemistry, and it follows in a long tradition of works that have faced similar problems by introducing a new theory that can comprehensively resolve this central academic dilemma.A free ebook copy of this book is available at www.dthornebooks.com