Communication, Media and Cultural Studies : Beyond Development

"Communication, media and cultural studies: Beyond development, the nomenclature that suggests the growth of ‘communication and media studies’ as a prime genre of cultural theories and also the critical studies of human involvement and participation beyond so-called social progress, institutional development and global mass mediation. What sort of involvement and participation then this book is talking about or looking for? Beyond such developmental communication praxis, it looks for the core of human communication genres like the development and growth of individuality; anatomy of messages and mediation; ethnomethodology of human communication in a determinate social periphery; cultural identity, cognitive attachment and dialectics among participating individuals and also mass; genealogy and existence of ideology and the ‘political self’ etc. So beyond describing the latest upgradation of communication technologies or communication development in national territories this book quests for the earlier underlying ideological debate between the development of individuality and the nationalist claim for developing its people as ‘mass’ and the contemporary debate between global postmodern claim of techno-centric mass audience and the socio-cultural identities of individual human beings."