I Bought It at Polk Bros: The Story of an American Retailing Phenomenon

For millions, the very name 'Polk Bros' evokes the excitement that surrounded the purchase of the family's first television set, first automatic washing machine, first dishwasher. It stirs memories of Polk's colourful army of 'let's make a deal' salesmen; of promotions that included carloads of Georgia watermelons; of live television, midnight movies and Santa Clauses. Polk Bros has been imitated many times over, but the extraordinary confluence of events, technologies, personalities, and places that created the Polk Bros phenomenon is unlikely to occur ever again. Here for the first time is the story of how the Polk family developed the first modern retail appliance superstore.