Prologue
This book is about disruption. About doing things differently. About having ideas that will change the world. That will at least change your world. It’s also about delivering those ideas.Do Disrupt is a workbook that will help you create ideas and take them from concept to market. It will encourage you to define your customer, identify the competition…and then out-smart them. You’ll also find out why you need a chat with your Nan and a tape measure.It’s not enough to shake things gently. It’s about thinking big. Being innovative. Making a difference.
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