Prologue
A Business Graphic Novel on Strategic Thinking All over the world, strategies are dying. Thousands of businesses face bankruptcy. People’s jobs are at stake. But what is the nefarious force killing them off? And who can save them? Strategist Rich Horwath combines strategy and superheroes to answer these questions and provide a groundbreaking approach to helping managers develop a common language and understanding of strategy to move from tactical to strategic thinkers. New research shows that the No. 1 most important leadership capability for executives is strategic thinking. Yet, only 3 out of every 10 people are strategic. With the leading cause of business failure being bad strategy, it’s critical that you and your team are equipped with the knowledge, skills, and tools to think strategically. In StrategyMan vs. the Anti-Strategy Squad, you’ll learn how to: • Develop a common language for strategy • Create a shared understanding of strategy • Design a practical toolkit for strategy • Think strategically on a daily basis • Infuse innovation into your strategies • Facilitate strategy conversations • Lead strategic meetings • Set clear strategic direction • Profitably grow your business • Create competitive advantageThe Battle of Good vs. Bad Strategy In this graphic novel, Technobody—maker of wearable technologies—is under attack. Its strategic plan is slowly being killed by the top 20 strategy challenges (villains) that every company faces: bad meetings (Meeting Menace), fire drills (Fire Driller), silos (Silo-Clops), and too many priorities (Dr. Yes), to name just a few. They are members of the Anti-Strategy Squad, a gang whose mission is to cause mass strategycide and global bankruption. But, Technobody will not fail without a fight. Led by their fearless managers and three superheroes—StrategyMan, Innovatara and Purposeidon—they will summon all of their strategic thinking powers to wage one final war against bad strategy and save their plan.
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