Smarketing - Sell smarter, not harder: For CEOs, Business Leaders, Sales Executives and Marketing Leaders who want to boost Sales Performance.

It is now common that fewer than 30% of sales reps achieve their sales targets, while sales cycles lengthen, prospects become harder to reach and buyers have an infinite choice of vendors. It is time to rethink the way we sell. How can we achieve more? In this book, acclaimed Technology, IT & Services Sales Specialist Peter Strohkorb answers this question and outlines his proven methodology that leverages your existing resources to significantly boost sales performance across the board. Today’s most forward-thinking organizations are using Smarketing to deliver breakthrough sales and people results. This book is for: CEOs and Business Leaders who want higher revenue performance and improved financial resultsSales Executives who need to improve their numbers CFOs and Finance Managers seeking higher margins and more profit Marketing Leaders who want their contributions to sales revenue recognized HR and Talent Acquisition Managers wanting to attract and retain the best people Any Executives interested in lifting morale and overall productivity