Don't Let Your Digital Footprint Kick You in the Butt!: A lesson in what NOT to do on the internet to build your personal brand online

Is your child or student ready for the internet? If you only took a quick glance, it might seem like they know what they’re doing. They are always on their phones, posting selfies, memes, and creating TikTok videos, right? Anyone who spends that much time with a device in their hands must know what the consequences of using that device might be, right? Not necessarily…That’s where “Don’t Let Your Digital Footprint Kick You in the Butt!” comes in. This book lays the foundation for the reader to consider their personal brand first, and then think about how their digital footprint can affect that brand. Then, the potential consequences of not maintaining that brand in a positive way are examined, including discussions on cyber bullying and sexting. And finally, the reader gets actionable tips on how to build and grow a personal brand online and use social media in a constructive way. Throughout the book, there are real-world examples of both good and bad online behavior, and there are also practical exercises for the reader to complete that reinforce the message and help them on their way to a positive online reputation.The content and lessons in this book are appropriate for any student in middle or high school, as well as early college students. If you are looking for a fun and engaging way to start a dialogue about social media responsibility with the students in your class or the young person in your home, “Don’t Let Your Digital Footprint Kick You in the Butt!” is a great place to begin!