The Online Copywriter's Handbook : Everything You Need to Know to Write Electronic Copy That Sells

Today's #1 copywriter shows you how to grab attention and drive sales with customer-focused, results-based Web copyIn The Online Copywriter's Handbook, Robert Bly; one of the world's most honored copywriters and the bestselling author of The Copywriter's Handbook turns his attention to the unlimited marketplace of the Internet. The result? The first book to apply long-established persuasive techniques to the interactive capabilities and unique possibilities of the Web.While the psychological hot buttons and decision drivers may be similar, the techniques of persuasion online are different, often dramatically different! Look to The Online Copywriter's Handbook for inside tips on how to write brilliant copy for:Websites Home pagesInternet direct mailBanner adsLanding pagesE-zinesWeb-based documentsAnd more! Let today's master copywriter show you how to take your online copywriting to the next level of effectiveness, success, and profitable results!