Introduction to Marketing, Advertising and Public Relations
Frank Jefkins
Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding
Aeron Davis
Image Makers: Advertising, Public Relations, and the Ethos of Advocacy
Robert Jackall
Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism
Thomas Bivins
Advertising and Public Relations Research
Donald W. Jugenheimer
Advertising and Public Relations Law (Routledge Communication Series)
Roy L. Moore
Dictionary of Marketing, Advertising & Public Relations
Frank Jefkins
Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution by Keith A. Quesenberry, Rowman & Littlefield Publishers
Keith A. Quesenberry
How to Get the Job You Want in Marketing, Advertising or Public Relations
Allie Siarto
Shoot, Edit, Share: Video Production for Mass Media, Marketing, Advertising, and Public Relations
Kirsten Johnson
Career Opportunities In Advertising And Public Relations
Shelly Field
Careers in Advertising & Public Relations: The WetFeet Insider Guide (2005 Edition)
Wetfeet
Strategic Writing: Multimedia Writing for Public Relations, Advertising and More (2nd Edition)
Charles Marsh
Ad Nauseam: How Advertising and Public Relations Changed Everything
Jeff Koob
Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations
John Dimarco
Advertising and Public Relations (Career Launcher)
Stan Tymorek
Advertising and Public Relations Law (Routledge Communication Series)
Carmen Maye
Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities
Samet Kavoglu
Ad Nauseam: How Advertising And Public Relations Changed Everything
Jeff Koob