Search Results

Strategic Brand Management

Kevin Lane Keller

The Unforgettable You: 21 Lies To Unlearn: A Human-Centered Guide to Personal Branding, Reputation Management & Thought Leadership in the Age of AI

Kinga Bali

B2B Brand Management

Philip Kotler

The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)

Jean-Noël Kapferer

Luxury Brand Management: A World of Privilege

Michel Chevalier

Harvard Business Review on Brand Management

David A. Aaker

The Ghost of Luxury: Strategic Luxury Brand Management

Love Ranga

Competitive Identity: The New Brand Management for Nations, Cities and Regions

Simon Anholt

Brands and Brand Management (Critical Perspectives on Business and Management)

Richard Elliott

The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

Jean-Noël Kapferer

Culture and Consumption II: Markets, Meaning, and Brand Management

Grant McCracken

The Employer Brand: Bringing the Best of Brand Management to People at Work

Simon Barrow

Brand Asset Management: Driving Profitable Growth Through Your Brands (Jossey Bass Business & Management Series)

Scott M. Davis

Brand Society: How Brands Transform Management and Lifestyle

Martin Kornberger

The Brand Management Checklist : Proven Tools and Techniques for Creating Winning Brands

Brad VanAuken

Employer Brand Management: Practical Lessons from the World's Leading Employers

Richard Mosley

Advanced Brand Management: Managing Brands in a Changing World

Paul Temporal

Strategic Brand Management and Best Practice Branding Cases Set: Building, Measuring, and Managing Brand Equity

Kevin Lane Keller

Strategic Brand Management

Richard Rosenbaum-Elliott

Brand Management: Research, Theory and Practice

Tilde Heding