Advertising and Promotion: An Integrated Marketing Communications Perspective
George E. Belch
Integrated Advertising, Promotion, and Marketing Communications
Kenneth E. Clow
Integrated Marketing Communications: Putting It Together & Making It Work
Don E. Schultz
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Terence A. Shimp
Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising
Daniel Rowles
ChatGPT Prompts: 451+ AI Powered Prompts & Techniques to Crafting Clear and Effective Prompts to Improve Your Marketing Communications, Grow Your Audience, Authority & Sales (MASTERING AI)
Patrick Ejeke
Marketing Communications: Brands, Experiences & Participation
Chris Fill
The Nonprofit Communications Engine: A Leader's Guide to Managing Mission-driven Marketing and Communications
Sarah Durham
Integrated marketing communications : Teks dan Kasus
Uyung Sulaksana
Marketing New Realities: An Introduction to Virtual Reality & Augmented Reality Marketing, Branding, & Communications
Cathy Hackl
Simply Marketing Communications
Chris Fill
Integrated Marketing Communications
David Pickton
Essentials of Marketing Communications
Chris Fill
Integrated Marketing Communications in Advertising and Promotion
Terence A. Shimp
Library Marketing and Communications: Strategies to Increase Relevance and Results
Cordelia Anderson
Marketing Communications: A European Perspective
Patrick De Pelsmacker
Fashion Marketing Communications
Gaynor Lea-Greenwood
Marketing Communications: Interactivity, Communities and Content
Chris Fill
Marketing Communications: Integrating Offline and Online with Social Media
P.R. Smith
Metode-Metode Riset Kualitatif dalam Public Relations dan Marketing Communications
Christine Daymon