Advertisement

Search Results

Showing results for "Marketing Science"

Marketing Analytics: A practical guide to real marketing science

Marketing Analytics: A practical guide to real marketing science

Mike Grigsby
Viral Marketing: The Science of Sharing

Viral Marketing: The Science of Sharing

Karen Nelson-Field
Branding and Brand Equity (Relevant Knowledge Series Marketing Science Institute (MSI))

Branding and Brand Equity (Relevant Knowledge Series Marketing Science Institute (MSI))

Kevin Lane Keller
Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python (FT Press Analytics)

Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python (FT Press Analytics)

Thomas W. Miller Jr.
Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research (Marketing Science)

Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research (Marketing Science)

Darren Bridger
Gravitational Marketing: The Science of Attracting Customers

Gravitational Marketing: The Science of Attracting Customers

Jimmy Vee
Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques (Marketing Science)

Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques (Marketing Science)

Mike Grigsby
Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science)

Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science)

Dr Steven Struhl
Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python (FT Press Analytics)

Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python (FT Press Analytics)

Thomas W. Miller
Service Quality (Marketing Science Institute (MSI) Relevant Knowledge Series)

Service Quality (Marketing Science Institute (MSI) Relevant Knowledge Series)

Valarie A. Zeithaml and A. Parasuraman
Click Here: The Art and Science of Digital Marketing and Advertising

Click Here: The Art and Science of Digital Marketing and Advertising

Alex Schultz
Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses

Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses

Nancy Harhut
Marketing Effectiveness: Applying Marketing Science for Brand Growth

Marketing Effectiveness: Applying Marketing Science for Brand Growth

Sorin Patilinet
Creativity and Data Marketing: A Practical Guide to Data Innovation (Marketing Science)

Creativity and Data Marketing: A Practical Guide to Data Innovation (Marketing Science)

Becky Wang
The End of Marketing as We Know It: The Coca-Cola Czar's Revolutionary Approach to Science-Based Marketing Strategy

The End of Marketing as We Know It: The Coca-Cola Czar's Revolutionary Approach to Science-Based Marketing Strategy

Sergio Zyman
Empirical Generalizations about Marketing Impact (Marketing Science Institute (MSI) Relevant Knowledge Series)

Empirical Generalizations about Marketing Impact (Marketing Science Institute (MSI) Relevant Knowledge Series)

Dominique M. Hanssens
Social Networks and Marketing (Marketing Science Institute (MSI) Relevant Knowledge Series)

Social Networks and Marketing (Marketing Science Institute (MSI) Relevant Knowledge Series)

Christophe Van den Bulte
HISTORY OF MARKETING SCIENCE, THE (World Scientific-Now Publishers Business)

HISTORY OF MARKETING SCIENCE, THE (World Scientific-Now Publishers Business)

Russell S. Winer
You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

Chris Goward
Phronesis Marketing: Reconciling Science with Art to Deliver Real-Life Strategies, from International Brands to Craft

Phronesis Marketing: Reconciling Science with Art to Deliver Real-Life Strategies, from International Brands to Craft

Corneliu Vilsan