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Qualitative Research Methods in Public Relations and Marketing Communications, 2nd Edition

Metode-Metode Riset Kualitatif dalam Public Relations dan Marketing Communications

Penned By Christine Daymon
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Qualitative Research Methods in Public Relations and Marketing Communications, 2nd Edition

Metode-Metode Riset Kualitatif dalam Public Relations dan Marketing Communications

Penned By Christine Daymon
4.85 64,766 Ratings
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Editor's Note:
Riset kualitatif memegang peranan penting sekaligus potensi besar dalam studi hubungan masyarakat serta komunikasi pemasaran. Sebab, riset kualitatif memungkinkan periset untuk terlibat secara erat dengan partisipan riset. Hal ini membantu periset untuk mendapatkan pemahaman yang lebih baik tentang proses sosial, faktor-faktor yang memotivasi tindakan manusia, serta konteks situasi yang melingkupinya. Kepedulian terhadap hal-hal tersebut membantu studi hubungan masyarakat dan komunikasi pemasaran. Salah satunya untuk mengenali sudut pandang subjektif, terutama yang berlaku pada stakholders kunci, demi mengembangkan dialog yang efektif dan kolaboratif. Buku ini adalah panduan yang praktis serta mudah dipahami untuk melakukan riset kualitatif dalam bidang hubungan masyarakat dan komunikasi pemasaran. Diperuntukkan bagi periset pemula, buku ini memerinci tahap demi tahap proses riset, mulai dari memilih topik riset dan menulis proposal, sampai metode menyeleksi kumpulan data dan menganalisis, kemudian menuliskan laporan riset. Buku ini juga diperkaya dengan renungan-renungan etis yang senantiasa menjadi perdebatan sekaligus pijakan periset. Selain itu, perbedaan-perbedaan orientasi dalam riset juga dipetakan, karena masing-masing orientasi akan memiliki dampak yang berbeda pula terhadap bagaimana riset dijalankan dan dimengerti. Apa saja yang dikandung dalam buku ini? * panduan praktis dalam setiap tahap riset * latar belakang teoretis yang berkaitan dengan riset kualitatif serta komunikasi * petunjuk dalam mengguakan internet * contoh-contoh dan ilustrasi yang renyah dan membantu pemahaman * ilham dari pengalaman-pengalaman riset kualitatif * glosarium dan referensi yang kaya

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Released December 20, 2001
Identifier (ISBN) 11539609
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Christine Daymon
The Mind Behind the Work
Christine Daymon

Christine Daymon writes contemporary fiction and has always been fascinated by character-driven stories. They hold a degree in English Literature and previously worked as an editor before transitioning to writing their own books. Christine Daymon lives with their spouse and a very vocal rescue cat.

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"Such a rich narrative. I became deeply invested in the protagonist's journey. A masterclass in storytelling. An absolute must-read for connoisseurs of the genre."
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"Absolutely brilliant. I became deeply invested in the protagonist's journey. A masterclass in storytelling. A true literary gem."
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Donald Gonzalez
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"Exceeded all my expectations. The author orchestrated a breathtaking finale. Truly a work of art. An absolute must-read for connoisseurs of the genre."
James Reyes
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"I thoroughly enjoyed the elegance of it. It held my rapt attention, even when certain twists were telegraphed. Quite impressive overall."
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"Masterpiece from start to finish. The author orchestrated a breathtaking finale. Truly a work of art. I will undoubtedly revisit this masterpiece."
William Thomas
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"I thoroughly enjoyed the elegance of it. It held my rapt attention, even when certain twists were telegraphed. A wonderful companion for a quiet weekend."
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"Masterpiece from start to finish. I became deeply invested in the protagonist's journey. A masterclass in storytelling. A true literary gem."
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"I thoroughly enjoyed the elegance of it. The middle had a deliberate pace, but the climax was phenomenal. A very distinguished novel."
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"Absolutely brilliant. I adored how the story unfolded. It kept me captivated without sacrificing elegance. A true literary gem."
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Donald Martin
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"Honestly one of the most premium reading experiences lately. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. A true literary gem."
Ryan Wilson
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"A highly sophisticated read. It held my rapt attention, even when certain twists were telegraphed. A solid 4 stars from me."
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"I thoroughly enjoyed the elegance of it. Beautiful writing, though I craved slightly more depth in the lore. Still, undeniably engaging. Quite impressive overall."
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"Exceeded all my expectations. I became deeply invested in the protagonist's journey. A masterclass in storytelling. A true literary gem."
Betty Garcia
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"Absolutely brilliant. The prose is exquisite. It’s accessible yet undeniably sophisticated. A true literary gem."
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"I was completely blown away. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. I will undoubtedly revisit this masterpiece."
Ashley Smith
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"Such a rich narrative. It strikes a perfect harmony of dialogue and world-building. Every chapter felt necessary. Worth every moment spent reading."
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"I was completely blown away. The author orchestrated a breathtaking finale. Truly a work of art. I am now a lifelong fan of this author."
Linda Hill
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"Honestly one of the most premium reading experiences lately. I became deeply invested in the protagonist's journey. A masterclass in storytelling. A true literary gem."
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"A profoundly satisfying read. The prose is exquisite. It’s accessible yet undeniably sophisticated. I will undoubtedly revisit this masterpiece."
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Rebecca Turner
Rebecca Turner November 10, 2025
"A highly sophisticated read. It held my rapt attention, even when certain twists were telegraphed. A very distinguished novel."
Barbara Lopez
Barbara Lopez September 24, 2025
"Excellent, though slightly flawed. A brilliant concept executed with flair. Just a few pacing choices I would change. A very distinguished novel."
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