Discover Hacking the Human Mind: The behavioral science secrets behind 17 of the world's best brands by Richard Shotton.
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Overview: "A book for the ages." ―Rory Sutherland, Author, AlchemyHow did the world's best brands get so big?They had more than great products ― they hacked the human mind.This book reveals their secrets.Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO MichaelAaron Flicker take a look at the behavioral science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks.What is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it’s worth? The answers are here.And it’s not just theory. Hacking the Human Mind is a practical guide, filled with techniques for you to try today. So you too can make your brand the one people reach for ― without them ever really knowing why.
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Details & Genres
MarketingNon FictionMarketing BusinessConsumer BehaviourPsychologyAdvertising Creativity BusinessNeuro Psy Academic Research
After spending years working in the corporate world, Richard Shotton finally decided to pursue a lifelong passion for writing. They currently reside in a quiet suburb where they spend most of their time outlining new stories, reading extensively, and occasionally attempting to bake.
Glad someone recommended this to me. I loved how the story unfolded. It kept me guessing without being too confusing. Worth the time and money.
Jacob CollinsSeptember 18, 2024
Really enjoyed this one. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Will be looking for more from this author.
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Cynthia GreenMarch 11, 2024
Finished it in a couple of days. I loved how the story unfolded. It kept me guessing without being too confusing. Glad I picked this up.
Linda RodriguezMay 15, 2025
Finished it in a couple of days. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Worth the time and money.
Carol WhiteFebruary 14, 2024
Really enjoyed this one. I got really invested in the main character's journey. Everything just clicked for me. A solid 5/5 for me.
Brian RobinsonMay 07, 2025
An average read for me. The pacing was a bit slow and I found myself skimming a few pages. It wasn't terrible, just okay. Just right down the middle.
Mary DavisAugust 27, 2024
Honestly one of the better books I've read lately. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Will be looking for more from this author.
Margaret MartinezMarch 01, 2024
Really enjoyed this one. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Definitely recommend it if you like this genre.
Nicholas HallDecember 03, 2024
Pretty good overall. Interesting premise and executed fairly well. Just a few slow chapters here and there. Still a good book.
Joseph NguyenOctober 23, 2024
Such a great read. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Glad I picked this up.
Ashley WrightDecember 09, 2024
Glad someone recommended this to me. I loved how the story unfolded. It kept me guessing without being too confusing. A solid 5/5 for me.
John HillApril 21, 2025
Took me a few chapters to get into it, but it was worth it. It held my attention, even if a few things were a little predictable. Still a good book.
Nicholas SmithSeptember 23, 2025
Took me a few chapters to get into it, but it was worth it. Interesting premise and executed fairly well. Just a few slow chapters here and there. Not bad at all.
Gary NelsonOctober 13, 2025
I was pleasantly surprised. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Would probably read it again at some point.
Karen WalkerMay 08, 2024
Honestly one of the better books I've read lately. I got really invested in the main character's journey. Everything just clicked for me. Worth the time and money.
Jacob GomezDecember 17, 2025
I liked it for the most part. The middle dragged a tiny bit, but the ending totally made up for it. Enjoyable weekend read.
Jennifer TurnerMarch 19, 2024
Such a great read. I loved how the story unfolded. It kept me guessing without being too confusing. Glad I picked this up.
Ashley GomezAugust 26, 2024
I was pleasantly surprised. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Will be looking for more from this author.
Gary WrightJuly 14, 2025
I liked it for the most part. The middle dragged a tiny bit, but the ending totally made up for it. I'd probably recommend it to a friend.
Anthony ThomasAugust 30, 2025
Took me a few chapters to get into it, but it was worth it. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. Enjoyable weekend read.
Michelle NguyenNovember 28, 2025
An average read for me. Some parts were interesting, while others were a bit of a slog to get through. A generous 3 stars.
Brian EdwardsNovember 10, 2024
A very satisfying read. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Glad I picked this up.
Paul SmithSeptember 28, 2024
Really enjoyed this one. The writing style is very engaging. It’s easy to follow but still has a lot of depth. A solid 5/5 for me.
Brian EdwardsJune 18, 2025
A very satisfying read. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Would probably read it again at some point.
Carol LeeDecember 01, 2025
Good, but not quite perfect. I liked the main character, though some of the side plots were just okay. Not bad at all.
Eric RamirezJuly 27, 2024
Good, but not quite perfect. It held my attention, even if a few things were a little predictable. Not bad at all.
William WilliamsSeptember 04, 2025
I liked it for the most part. It held my attention, even if a few things were a little predictable. Still a good book.
Kimberly GonzalezMay 04, 2025
A very satisfying read. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. A solid 5/5 for me.
Elizabeth RobertsMarch 26, 2024
Really enjoyed this one. I got really invested in the main character's journey. Everything just clicked for me. A solid 5/5 for me.
Michael MitchellMay 09, 2024
Not bad, but not my favorite. It felt a bit repetitive in the middle. Could have been shorter. It's fine if you have nothing else to read.
Jacob LopezJuly 28, 2024
Pretty good overall. Interesting premise and executed fairly well. Just a few slow chapters here and there. Still a good book.
Christopher WilsonApril 15, 2024
Finished it in a couple of days. I got really invested in the main character's journey. Everything just clicked for me. A solid 5/5 for me.
Amanda GarciaNovember 04, 2025
Finished it in a couple of days. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Would probably read it again at some point.
Karen EdwardsOctober 30, 2024
Took me a few chapters to get into it, but it was worth it. The middle dragged a tiny bit, but the ending totally made up for it. Still a good book.
Margaret MartinezOctober 28, 2025
Such a great read. I got really invested in the main character's journey. Everything just clicked for me. Definitely recommend it if you like this genre.
Michael PerezMay 22, 2024
Glad someone recommended this to me. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Definitely recommend it if you like this genre.
George ReyesFebruary 13, 2025
Glad someone recommended this to me. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Glad I picked this up.
Michelle CruzMarch 27, 2025
It was okay. It felt a bit repetitive in the middle. Could have been shorter. A generous 3 stars.
Betty LopezSeptember 11, 2024
Really enjoyed this one. I got really invested in the main character's journey. Everything just clicked for me. Definitely recommend it if you like this genre.
Karen AllenAugust 13, 2024
Took me a few chapters to get into it, but it was worth it. Interesting premise and executed fairly well. Just a few slow chapters here and there. Enjoyable weekend read.
Susan CampbellJanuary 11, 2024
Glad someone recommended this to me. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Worth the time and money.
Joseph MartinMarch 11, 2024
I liked it for the most part. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. A solid 4 stars from me.
James SmithApril 02, 2025
A solid read. It held my attention, even if a few things were a little predictable. Still a good book.
Laura GonzalezJuly 18, 2024
Such a great read. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Glad I picked this up.
Charles FloresMarch 10, 2024
I liked it for the most part. It held my attention, even if a few things were a little predictable. Enjoyable weekend read.
Patricia LeeJanuary 27, 2025
Took me a few chapters to get into it, but it was worth it. I liked the main character, though some of the side plots were just okay. Still a good book.
Christopher WilsonNovember 27, 2024
Glad someone recommended this to me. I got really invested in the main character's journey. Everything just clicked for me. Definitely recommend it if you like this genre.
John ReyesJuly 10, 2024
Glad someone recommended this to me. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Definitely recommend it if you like this genre.
Susan HernandezMay 05, 2025
Such a great read. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Worth the time and money.
John GreenApril 05, 2024
An average read for me. It had some good moments, but the overall plot felt a bit disjointed in the second half. A generous 3 stars.
Laura PhillipsMay 26, 2025
I was pleasantly surprised. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Worth the time and money.
David PerezSeptember 20, 2025
Finished it in a couple of days. I loved how the story unfolded. It kept me guessing without being too confusing. Glad I picked this up.
Joseph JohnsonMarch 22, 2025
Pretty good overall. I liked the main character, though some of the side plots were just okay. Enjoyable weekend read.
Eric RamirezJuly 24, 2024
Took me a few chapters to get into it, but it was worth it. It held my attention, even if a few things were a little predictable. I'd probably recommend it to a friend.
Nancy WalkerJune 09, 2025
Really enjoyed this one. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Glad I picked this up.
Barbara LeeJune 11, 2024
Finished it in a couple of days. I loved how the story unfolded. It kept me guessing without being too confusing. Worth the time and money.
Kevin MooreMay 15, 2025
Glad someone recommended this to me. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Definitely recommend it if you like this genre.
Stephanie EdwardsMay 01, 2024
A very satisfying read. I loved how the story unfolded. It kept me guessing without being too confusing. Definitely recommend it if you like this genre.
Nancy RobinsonNovember 17, 2024
Not bad, but not my favorite. It had some good moments, but the overall plot felt a bit disjointed in the second half. Might work better for someone else, just wasn't completely for me.
Steven NguyenSeptember 27, 2025
Such a great read. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Will be looking for more from this author.
John RobertsSeptember 20, 2025
Really enjoyed this one. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Definitely recommend it if you like this genre.
Thomas TorresOctober 25, 2025
Took me a few chapters to get into it, but it was worth it. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. Not bad at all.
Stephanie EdwardsOctober 24, 2025
Honestly one of the better books I've read lately. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Definitely recommend it if you like this genre.
Stephanie JacksonApril 03, 2024
Such a great read. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Glad I picked this up.
Emily JacksonMarch 21, 2025
Really enjoyed this one. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Worth the time and money.
Michelle CampbellApril 28, 2024
A solid read. I liked the main character, though some of the side plots were just okay. Enjoyable weekend read.
Nancy ParkerJuly 29, 2025
Glad someone recommended this to me. I got really invested in the main character's journey. Everything just clicked for me. Worth the time and money.
Laura GonzalezAugust 10, 2024
I was pleasantly surprised. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Would probably read it again at some point.
Emily ReyesApril 26, 2024
I was pleasantly surprised. I got really invested in the main character's journey. Everything just clicked for me. Definitely recommend it if you like this genre.
Robert RobinsonMay 01, 2024
It was just alright. The writing was fine, but I didn't feel very connected to the characters. They felt a bit flat. It's fine if you have nothing else to read.
Elizabeth HallApril 01, 2025
Finished it in a couple of days. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Will be looking for more from this author.
Mary HernandezMarch 16, 2024
Finished it in a couple of days. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Glad I picked this up.
Richard WilsonApril 30, 2025
Such a great read. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Definitely recommend it if you like this genre.
Ashley YoungMay 02, 2024
Finished it in a couple of days. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Would probably read it again at some point.
Joseph TaylorJuly 13, 2024
Finished it in a couple of days. I got really invested in the main character's journey. Everything just clicked for me. A solid 5/5 for me.
Amanda MillerOctober 21, 2025
I liked it for the most part. I liked the main character, though some of the side plots were just okay. Not bad at all.
Ryan WrightJune 10, 2025
Such a great read. I got really invested in the main character's journey. Everything just clicked for me. A solid 5/5 for me.
Steven RobinsonMay 12, 2024
Glad someone recommended this to me. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Will be looking for more from this author.
Nicholas SmithSeptember 25, 2024
I was pleasantly surprised. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Glad I picked this up.
Kimberly GomezAugust 13, 2024
A very satisfying read. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Glad I picked this up.
Sharon HernandezFebruary 28, 2025
It was just alright. It felt a bit repetitive in the middle. Could have been shorter. Just right down the middle.
Linda LeeJuly 16, 2025
Glad someone recommended this to me. I got really invested in the main character's journey. Everything just clicked for me. A solid 5/5 for me.
Donald CruzSeptember 29, 2024
An average read for me. It felt a bit repetitive in the middle. Could have been shorter. A generous 3 stars.
Cynthia BrownFebruary 14, 2024
I was pleasantly surprised. I got really invested in the main character's journey. Everything just clicked for me. Worth the time and money.
Brian EdwardsJuly 02, 2025
I was pleasantly surprised. The author did a great job wrapping everything up at the end. No weird plot holes left behind. A solid 5/5 for me.
Robert DiazSeptember 20, 2024
Such a great read. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Would probably read it again at some point.
Matthew GarciaMarch 03, 2025
Good, but not quite perfect. Interesting premise and executed fairly well. Just a few slow chapters here and there. A solid 4 stars from me.
Ryan ThomasJuly 17, 2025
A solid read. The middle dragged a tiny bit, but the ending totally made up for it. A solid 4 stars from me.
Eric SanchezMay 06, 2025
An average read for me. The pacing was a bit slow and I found myself skimming a few pages. It wasn't terrible, just okay. Probably won't read it again, but it was an okay way to pass the time.
Amanda DiazAugust 15, 2024
I was pleasantly surprised. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Will be looking for more from this author.
Sarah GarciaAugust 18, 2025
Such a great read. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Would probably read it again at some point.
Steven JonesOctober 12, 2025
Good, but not quite perfect. The middle dragged a tiny bit, but the ending totally made up for it. I'd probably recommend it to a friend.
Matthew CruzJune 28, 2024
A solid read. Interesting premise and executed fairly well. Just a few slow chapters here and there. Enjoyable weekend read.
Robert MartinDecember 23, 2024
Finished it in a couple of days. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Worth the time and money.
Michelle WilliamsNovember 16, 2024
A very satisfying read. I loved how the story unfolded. It kept me guessing without being too confusing. Worth the time and money.
John RamirezSeptember 15, 2024
A solid read. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. A solid 4 stars from me.
Donna CampbellSeptember 02, 2024
Such a great read. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Would probably read it again at some point.
David JonesMarch 08, 2025
Honestly one of the better books I've read lately. I got really invested in the main character's journey. Everything just clicked for me. Worth the time and money.
Paul TorresAugust 18, 2025
Glad someone recommended this to me. I loved how the story unfolded. It kept me guessing without being too confusing. Worth the time and money.
Nancy WalkerJanuary 26, 2025
Glad someone recommended this to me. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Definitely recommend it if you like this genre.
George SmithJuly 10, 2024
Pretty good overall. Interesting premise and executed fairly well. Just a few slow chapters here and there. A solid 4 stars from me.
Linda MartinNovember 17, 2024
A very satisfying read. I loved how the story unfolded. It kept me guessing without being too confusing. Would probably read it again at some point.
Rebecca GarciaJanuary 31, 2025
I liked it for the most part. Interesting premise and executed fairly well. Just a few slow chapters here and there. Still a good book.
Michael GarciaAugust 02, 2025
It was just alright. The writing was fine, but I didn't feel very connected to the characters. They felt a bit flat. Just right down the middle.
Steven YoungOctober 24, 2024
Took me a few chapters to get into it, but it was worth it. The middle dragged a tiny bit, but the ending totally made up for it. Enjoyable weekend read.
Kenneth ParkerOctober 09, 2024
It was okay. The writing was fine, but I didn't feel very connected to the characters. They felt a bit flat. It's fine if you have nothing else to read.
Ashley RobertsJanuary 27, 2025
Good, but not quite perfect. Interesting premise and executed fairly well. Just a few slow chapters here and there. A solid 4 stars from me.
Brian EdwardsOctober 22, 2025
I was pleasantly surprised. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Definitely recommend it if you like this genre.
Matthew RobinsonMarch 21, 2024
Finished it in a couple of days. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Definitely recommend it if you like this genre.
David JonesJanuary 01, 2025
Took me a few chapters to get into it, but it was worth it. It held my attention, even if a few things were a little predictable. Not bad at all.
Dorothy RobinsonJune 28, 2025
Glad someone recommended this to me. I got really invested in the main character's journey. Everything just clicked for me. Glad I picked this up.
Patricia WrightMarch 19, 2024
Pretty good overall. The middle dragged a tiny bit, but the ending totally made up for it. Not bad at all.
Lisa GomezMay 29, 2025
Not bad, but not my favorite. The writing was fine, but I didn't feel very connected to the characters. They felt a bit flat. Probably won't read it again, but it was an okay way to pass the time.
Cynthia GarciaMay 30, 2025
Such a great read. I loved how the story unfolded. It kept me guessing without being too confusing. Will be looking for more from this author.
Sarah WalkerJuly 13, 2024
Honestly one of the better books I've read lately. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Would probably read it again at some point.
Kevin AdamsDecember 10, 2024
An average read for me. It felt a bit repetitive in the middle. Could have been shorter. Just right down the middle.
Daniel MitchellMay 14, 2024
Pretty good overall. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. Not bad at all.
Susan AdamsJuly 15, 2024
A very satisfying read. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Worth the time and money.
Jennifer HillApril 04, 2024
I was pleasantly surprised. I got really invested in the main character's journey. Everything just clicked for me. Worth the time and money.
Emily HillMarch 31, 2025
Good, but not quite perfect. Interesting premise and executed fairly well. Just a few slow chapters here and there. Enjoyable weekend read.
Amanda JacksonFebruary 11, 2025
Glad someone recommended this to me. The author did a great job wrapping everything up at the end. No weird plot holes left behind. A solid 5/5 for me.
Jessica GarciaApril 02, 2024
Such a great read. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. A solid 5/5 for me.
Lisa MitchellFebruary 15, 2024
A very satisfying read. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Glad I picked this up.
Gary CarterJuly 18, 2025
It was just alright. Some parts were interesting, while others were a bit of a slog to get through. Just right down the middle.
John ReyesOctober 01, 2025
A very satisfying read. I got really invested in the main character's journey. Everything just clicked for me. Would probably read it again at some point.
Stephanie JacksonJuly 10, 2025
I liked it for the most part. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. Enjoyable weekend read.
Linda HernandezSeptember 10, 2025
Not bad, but not my favorite. It had some good moments, but the overall plot felt a bit disjointed in the second half. It's fine if you have nothing else to read.
Emily ReyesJanuary 30, 2024
A very satisfying read. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Glad I picked this up.
Carol HernandezMarch 28, 2024
A solid read. I liked the main character, though some of the side plots were just okay. Not bad at all.
David BakerSeptember 11, 2024
Pretty good overall. Interesting premise and executed fairly well. Just a few slow chapters here and there. Enjoyable weekend read.
Patricia LeeJuly 31, 2025
Good, but not quite perfect. Interesting premise and executed fairly well. Just a few slow chapters here and there. Still a good book.
David MartinezJanuary 07, 2025
Really enjoyed this one. I loved how the story unfolded. It kept me guessing without being too confusing. Worth the time and money.
Charles FloresFebruary 16, 2024
A solid read. It held my attention, even if a few things were a little predictable. A solid 4 stars from me.
Elizabeth SmithNovember 23, 2025
A very satisfying read. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Glad I picked this up.
Elizabeth AllenSeptember 27, 2024
Finished it in a couple of days. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Worth the time and money.
Patricia RobertsNovember 06, 2025
Such a great read. The author did a great job wrapping everything up at the end. No weird plot holes left behind. A solid 5/5 for me.
Christopher NelsonJanuary 04, 2024
Not bad, but not my favorite. The pacing was a bit slow and I found myself skimming a few pages. It wasn't terrible, just okay. Probably won't read it again, but it was an okay way to pass the time.
Emily CarterJune 19, 2025
I liked it for the most part. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. Enjoyable weekend read.
Deborah FloresNovember 23, 2025
Good, but not quite perfect. I liked the main character, though some of the side plots were just okay. Not bad at all.
Nancy WalkerJuly 23, 2025
Finished it in a couple of days. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Worth the time and money.
John LopezJuly 24, 2025
Really enjoyed this one. I loved how the story unfolded. It kept me guessing without being too confusing. A solid 5/5 for me.
Michael HillJune 14, 2025
Finished it in a couple of days. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Will be looking for more from this author.
David HallNovember 21, 2024
I liked it for the most part. The middle dragged a tiny bit, but the ending totally made up for it. Not bad at all.
Cynthia BrownOctober 01, 2024
Glad someone recommended this to me. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Would probably read it again at some point.
Christopher EvansSeptember 13, 2024
Finished it in a couple of days. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Will be looking for more from this author.
Barbara WalkerMay 11, 2024
Really enjoyed this one. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Definitely recommend it if you like this genre.
Joshua WhiteJuly 05, 2025
Finished it in a couple of days. I got really invested in the main character's journey. Everything just clicked for me. A solid 5/5 for me.
Paul TorresJuly 07, 2024
Good, but not quite perfect. It held my attention, even if a few things were a little predictable. Still a good book.
Laura TorresNovember 28, 2025
Really enjoyed this one. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Definitely recommend it if you like this genre.
Paul AdamsAugust 01, 2025
Finished it in a couple of days. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Will be looking for more from this author.
