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A Queda da Publicidade e a Ascenção das Relações Públicas

The Fall of Advertising & the Rise of PR

Penned By Al Ries
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4.85
93,747 Global Ratings
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A Queda da Publicidade e a Ascenção das Relações Públicas

The Fall of Advertising & the Rise of PR

Penned By Al Ries
4.85 93,747 Ratings
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Editor's Note:
«PR» diz-se em língua inglesa. Tornou-se uma sigla fulcral no mundo dos negócios: pelo «public relations» pode passar, não apenas a venda de um produto, mas a imposição de uma marca. É, pelo menos, o ponto de vista radicar deste livro que avança com alguns exemplos célebres: Starbucks, PlayStation, Zara, The Body Shop, Viagra, Amazon.Para Al e Laura Ries, a publicidade carece de credibilidade e a táctica do bing bang, com a promoção brusca e agressiva, deverá ser abandonada. Em favor de quê? Do lento e metódico trabalho de Relações Públicas. Dito de outro modo, a publicidade pode e deve ser usava para a manutenção de uma marca, mas quem a impõe são as Relações Públicas.

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Length 256 Pages
Language Por
Imprint Casa das Letras
Released 2002
Identifier (ISBN) 22591462
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Al Ries
The Mind Behind the Work
Al Ries

Al Ries writes contemporary fiction and has always been fascinated by character-driven stories. They hold a degree in English Literature and previously worked as an editor before transitioning to writing their own books. Al Ries lives with their spouse and a very vocal rescue cat.

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