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BIG BRANDS BIG TROUBLE : LESSONS LEARNED THE HARD WAY [Paperback] JACK TROUT

Big Brands, Big Trouble: Lessons Learned the Hard Way

Penned By Jack Trout
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4.85
45,342 Global Ratings
Supported Ecosystems

BIG BRANDS BIG TROUBLE : LESSONS LEARNED THE HARD WAY [Paperback] JACK TROUT

Big Brands, Big Trouble: Lessons Learned the Hard Way

Penned By Jack Trout
4.85 45,342 Ratings
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Editor's Note:
In today rsquo s supercompetitive marketplace all it takes is one mistake to hand your business over to your competitors. And once it rsquo s gone your chances of getting it back are very slim. What rsquo s worse is that there are not one or two but an entire army of competitors out there to take advantage of your misstep. It wasn rsquo t long ago when Levi rsquo s AT amp T Crest Xerox and Firestone were all at the top of their game dominating the market with hardly a threat in sight. What happened to undermine their standing as well as those of other superbrands? In this important and controversial book the lsquo king of positioning rsquo Jack Trout reveals the disastrous marketing and strategy blunders that led to the trouble at some of the most recognized superbrands. And he provides candid analyses as to how these mistakes could have been avoided. Scrutinizing many of the world rsquo s most renowned companies under the microscope Big Brands Big Trouble provides in-depth case studies that chronicle the events leading up to the fall from grace of such mega-names as Xerox Levi rsquo s Miller Brewing Digital Equipment Burger King and many others. About the Author Jack Trout is President of Trout and Partners one of the most prestigious marketing firms in the United States with offices in twenty countries. His client list includes Southwest Airlines IBM Merrill Lynch Sears and the US State Department. He is the author of several marketing classics including In Search of the Obvious and Repositioning. For more information please visit www.troutandpartners.com.

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Length N/A Pages
Released 2001
Identifier (ISBN) 30231983
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Jack Trout
The Mind Behind the Work
Jack Trout

Jack Trout is the author of several novels. Originally from the East Coast, they now live in the Midwest with family. In addition to writing, Jack Trout enjoys gardening, cooking, and reading way past bedtime. Their work often explores the complexities of everyday life and human relationships.

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Linda Scott
Linda Scott February 21, 2024
"Absolutely brilliant. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. An effortless 5 stars."
Mark Martin
Mark Martin November 21, 2024
"A profoundly satisfying read. The author orchestrated a breathtaking finale. Truly a work of art. A true literary gem."
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Steven Rodriguez
Steven Rodriguez April 07, 2024
"I was completely blown away. It strikes a perfect harmony of dialogue and world-building. Every chapter felt necessary. An effortless 5 stars."
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Paul Mitchell February 01, 2024
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Sharon Moore August 14, 2025
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Jennifer Davis May 10, 2024
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Ashley Davis November 08, 2025
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"Absolutely brilliant. I adored how the story unfolded. It kept me captivated without sacrificing elegance. A true literary gem."
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Nancy Wright October 05, 2024
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"I was completely blown away. The prose is exquisite. It’s accessible yet undeniably sophisticated. An absolute must-read for connoisseurs of the genre."
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"Took a moment to build, but the payoff was spectacular. The middle had a deliberate pace, but the climax was phenomenal. A wonderful companion for a quiet weekend."
Donald Johnson
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"Exceeded all my expectations. It strikes a perfect harmony of dialogue and world-building. Every chapter felt necessary. I will undoubtedly revisit this masterpiece."
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"I thoroughly enjoyed the elegance of it. The middle had a deliberate pace, but the climax was phenomenal. A wonderful companion for a quiet weekend."
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"I was completely blown away. It strikes a perfect harmony of dialogue and world-building. Every chapter felt necessary. An absolute must-read for connoisseurs of the genre."
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"Such a rich narrative. The prose is exquisite. It’s accessible yet undeniably sophisticated. I am now a lifelong fan of this author."
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"Honestly one of the most premium reading experiences lately. The author orchestrated a breathtaking finale. Truly a work of art. An effortless 5 stars."
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"I thoroughly enjoyed the elegance of it. It held my rapt attention, even when certain twists were telegraphed. A wonderful companion for a quiet weekend."
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Betty Hernandez September 05, 2025
"A highly sophisticated read. A brilliant concept executed with flair. Just a few pacing choices I would change. I would highly recommend this to discerning readers."
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"A highly sophisticated read. A brilliant concept executed with flair. Just a few pacing choices I would change. A very distinguished novel."
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"Such a rich narrative. I became deeply invested in the protagonist's journey. A masterclass in storytelling. A true literary gem."
Deborah Roberts
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"I thoroughly enjoyed the elegance of it. Beautiful writing, though I craved slightly more depth in the lore. Still, undeniably engaging. A wonderful companion for a quiet weekend."
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"Took a moment to build, but the payoff was spectacular. A brilliant concept executed with flair. Just a few pacing choices I would change. A very distinguished novel."
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"Exceeded all my expectations. The prose is exquisite. It’s accessible yet undeniably sophisticated. I am now a lifelong fan of this author."
George Green
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"Such a rich narrative. I adored how the story unfolded. It kept me captivated without sacrificing elegance. Worth every moment spent reading."
Betty Lee
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"Took a moment to build, but the payoff was spectacular. It held my rapt attention, even when certain twists were telegraphed. Quite impressive overall."
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"Such a rich narrative. The author orchestrated a breathtaking finale. Truly a work of art. An effortless 5 stars."
Steven Rodriguez
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"A very strong entry. The middle had a deliberate pace, but the climax was phenomenal. Quite impressive overall."
Daniel Wright
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"Masterpiece from start to finish. The prose is exquisite. It’s accessible yet undeniably sophisticated. I am now a lifelong fan of this author."
Anthony Garcia
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"A profoundly satisfying read. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. An effortless 5 stars."
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"Absolutely brilliant. It strikes a perfect harmony of dialogue and world-building. Every chapter felt necessary. An absolute must-read for connoisseurs of the genre."
Thomas Smith
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"I thoroughly enjoyed the elegance of it. It held my rapt attention, even when certain twists were telegraphed. A solid 4 stars from me."
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"Exceeded all my expectations. I adored how the story unfolded. It kept me captivated without sacrificing elegance. An absolute must-read for connoisseurs of the genre."
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"Exceeded all my expectations. I became deeply invested in the protagonist's journey. A masterclass in storytelling. I am now a lifelong fan of this author."
Patricia Perez
Patricia Perez January 24, 2025
"Excellent, though slightly flawed. A brilliant concept executed with flair. Just a few pacing choices I would change. A very distinguished novel."
Betty Diaz
Betty Diaz May 31, 2025
"I was completely blown away. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. Worth every moment spent reading."
Ryan Thompson
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"A highly sophisticated read. The protagonist was compelling, though some subplots felt slightly overshadowed. A solid 4 stars from me."
Laura Walker
Laura Walker March 26, 2024
"A highly sophisticated read. The protagonist was compelling, though some subplots felt slightly overshadowed. A wonderful companion for a quiet weekend."
Laura Turner
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"I was completely blown away. I became deeply invested in the protagonist's journey. A masterclass in storytelling. A true literary gem."
Robert Robinson
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"Excellent, though slightly flawed. The middle had a deliberate pace, but the climax was phenomenal. Quite impressive overall."
Deborah Torres
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"I thoroughly enjoyed the elegance of it. The middle had a deliberate pace, but the climax was phenomenal. A very distinguished novel."
Dorothy Clark
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"A highly sophisticated read. Beautiful writing, though I craved slightly more depth in the lore. Still, undeniably engaging. A solid 4 stars from me."
Sandra Lee
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"Excellent, though slightly flawed. Beautiful writing, though I craved slightly more depth in the lore. Still, undeniably engaging. I would highly recommend this to discerning readers."
Barbara Nelson
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"Excellent, though slightly flawed. A brilliant concept executed with flair. Just a few pacing choices I would change. A very distinguished novel."
Mark Scott
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"A profoundly satisfying read. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. An effortless 5 stars."
Robert Adams
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Charles Green
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"I was completely blown away. The prose is exquisite. It’s accessible yet undeniably sophisticated. A true literary gem."
Lisa Gomez
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"Exceeded all my expectations. I adored how the story unfolded. It kept me captivated without sacrificing elegance. An effortless 5 stars."
Andrew Reyes
Andrew Reyes February 05, 2024
"A very strong entry. The middle had a deliberate pace, but the climax was phenomenal. I would highly recommend this to discerning readers."
Nicholas Martinez
Nicholas Martinez August 27, 2024
"A highly sophisticated read. The middle had a deliberate pace, but the climax was phenomenal. Quite impressive overall."
David Nguyen
David Nguyen July 26, 2024
"I find myself somewhat conflicted. Certain acts were fascinating, while others felt like a slight endeavor to complete. Perfectly average."
Joshua  Parker
Joshua Parker December 29, 2024
"Such a rich narrative. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. Worth every moment spent reading."
Jacob Reyes
Jacob Reyes July 20, 2024
"Excellent, though slightly flawed. The protagonist was compelling, though some subplots felt slightly overshadowed. Quite impressive overall."
Andrew Reyes
Andrew Reyes September 10, 2024
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Cynthia Ramirez
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"Exceeded all my expectations. I adored how the story unfolded. It kept me captivated without sacrificing elegance. An absolute must-read for connoisseurs of the genre."
John Allen
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"Honestly one of the most premium reading experiences lately. I adored how the story unfolded. It kept me captivated without sacrificing elegance. An effortless 5 stars."
Anthony Gonzalez
Anthony Gonzalez March 18, 2025
"Excellent, though slightly flawed. It held my rapt attention, even when certain twists were telegraphed. A very distinguished novel."
Ashley Jackson
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"A profoundly satisfying read. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. An absolute must-read for connoisseurs of the genre."
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"I was completely blown away. It strikes a perfect harmony of dialogue and world-building. Every chapter felt necessary. I am now a lifelong fan of this author."
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