Discover Marketing Management [with Indian Case Study] by Gupta Prachi.
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Overview: The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management, 15/e, is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.The fifteenth edition is updated wherever appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.
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Gupta Prachi writes contemporary fiction and has always been fascinated by character-driven stories. They hold a degree in English Literature and previously worked as an editor before transitioning to writing their own books. Gupta Prachi lives with their spouse and a very vocal rescue cat.
A solid read. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. Not bad at all.
John JohnsonJune 16, 2025
Good, but not quite perfect. Interesting premise and executed fairly well. Just a few slow chapters here and there. I'd probably recommend it to a friend.
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Joshua RobinsonSeptember 04, 2025
I liked it for the most part. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. I'd probably recommend it to a friend.
Michael JonesDecember 24, 2025
Glad someone recommended this to me. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Will be looking for more from this author.
Thomas JonesAugust 01, 2024
Such a great read. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Will be looking for more from this author.
Amanda KingFebruary 04, 2025
Really enjoyed this one. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Worth the time and money.
Thomas WilliamsAugust 25, 2025
I liked it for the most part. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. A solid 4 stars from me.
Paul ThomasMay 18, 2024
Finished it in a couple of days. I got really invested in the main character's journey. Everything just clicked for me. Will be looking for more from this author.
Richard NelsonDecember 26, 2025
Not bad, but not my favorite. The writing was fine, but I didn't feel very connected to the characters. They felt a bit flat. A generous 3 stars.
Linda RodriguezJuly 27, 2024
Finished it in a couple of days. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Glad I picked this up.
Richard CarterSeptember 03, 2024
I was pleasantly surprised. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Definitely recommend it if you like this genre.
Betty CruzJanuary 01, 2025
Really enjoyed this one. I loved how the story unfolded. It kept me guessing without being too confusing. Would probably read it again at some point.
Nicholas EdwardsJuly 22, 2025
Honestly one of the better books I've read lately. I got really invested in the main character's journey. Everything just clicked for me. Definitely recommend it if you like this genre.
Mark TorresSeptember 28, 2024
Glad someone recommended this to me. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Worth the time and money.
Rebecca AllenFebruary 29, 2024
I have mixed feelings about this one. The writing was fine, but I didn't feel very connected to the characters. They felt a bit flat. It's fine if you have nothing else to read.
Melissa ScottOctober 27, 2025
A very satisfying read. I loved how the story unfolded. It kept me guessing without being too confusing. Worth the time and money.
Charles FloresMarch 17, 2024
Such a great read. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Worth the time and money.
Jacob RodriguezMarch 13, 2024
I liked it for the most part. The middle dragged a tiny bit, but the ending totally made up for it. I'd probably recommend it to a friend.
Donald DavisMarch 29, 2024
I was pleasantly surprised. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Glad I picked this up.
Deborah MitchellJuly 12, 2024
Honestly one of the better books I've read lately. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Would probably read it again at some point.
Emily ThompsonDecember 24, 2025
Pretty good overall. I liked the main character, though some of the side plots were just okay. Enjoyable weekend read.
Rebecca HernandezJanuary 16, 2025
Glad someone recommended this to me. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Will be looking for more from this author.
Nancy ParkerJuly 19, 2024
Honestly one of the better books I've read lately. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Will be looking for more from this author.
Kimberly LopezJuly 30, 2025
Really enjoyed this one. I got really invested in the main character's journey. Everything just clicked for me. Will be looking for more from this author.
Donna WilsonOctober 07, 2024
I liked it for the most part. It held my attention, even if a few things were a little predictable. Enjoyable weekend read.
Dorothy PerezMay 25, 2024
Such a great read. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Will be looking for more from this author.
Ryan GomezMay 11, 2025
A very satisfying read. I got really invested in the main character's journey. Everything just clicked for me. Definitely recommend it if you like this genre.
Nancy WhiteMay 22, 2024
Good, but not quite perfect. I liked the main character, though some of the side plots were just okay. Enjoyable weekend read.
Jessica ThomasMarch 25, 2024
I was pleasantly surprised. I got really invested in the main character's journey. Everything just clicked for me. A solid 5/5 for me.
Andrew NelsonFebruary 26, 2024
Glad someone recommended this to me. I got really invested in the main character's journey. Everything just clicked for me. Definitely recommend it if you like this genre.
Rebecca AllenAugust 22, 2024
Finished it in a couple of days. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Definitely recommend it if you like this genre.
Amanda ReyesApril 18, 2024
Finished it in a couple of days. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Would probably read it again at some point.
Barbara JonesMarch 04, 2025
Honestly one of the better books I've read lately. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Worth the time and money.
Sharon RobinsonDecember 28, 2024
Not bad, but not my favorite. It had some good moments, but the overall plot felt a bit disjointed in the second half. Just right down the middle.
Amanda ScottAugust 01, 2024
Such a great read. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Will be looking for more from this author.
James AdamsJune 27, 2025
Good, but not quite perfect. The middle dragged a tiny bit, but the ending totally made up for it. I'd probably recommend it to a friend.
Matthew CampbellMay 08, 2024
Finished it in a couple of days. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Glad I picked this up.
Steven RodriguezFebruary 06, 2025
Took me a few chapters to get into it, but it was worth it. The middle dragged a tiny bit, but the ending totally made up for it. A solid 4 stars from me.
Richard HillFebruary 02, 2024
Finished it in a couple of days. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Definitely recommend it if you like this genre.
Kenneth WhiteJune 15, 2025
Good, but not quite perfect. I liked the main character, though some of the side plots were just okay. A solid 4 stars from me.
Margaret HillOctober 18, 2025
I was pleasantly surprised. I got really invested in the main character's journey. Everything just clicked for me. Will be looking for more from this author.
Cynthia WrightJune 08, 2025
I was pleasantly surprised. The writing style is very engaging. It’s easy to follow but still has a lot of depth. A solid 5/5 for me.
Sharon GreenJuly 14, 2025
Good, but not quite perfect. Interesting premise and executed fairly well. Just a few slow chapters here and there. Not bad at all.
Michelle RamirezNovember 21, 2025
Really enjoyed this one. I got really invested in the main character's journey. Everything just clicked for me. Would probably read it again at some point.
Thomas NelsonJuly 07, 2025
I was pleasantly surprised. I loved how the story unfolded. It kept me guessing without being too confusing. Glad I picked this up.
John JohnsonOctober 01, 2025
I liked it for the most part. The middle dragged a tiny bit, but the ending totally made up for it. I'd probably recommend it to a friend.
Patricia WilsonAugust 12, 2025
Such a great read. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Glad I picked this up.
Linda RodriguezSeptember 08, 2025
Finished it in a couple of days. I loved how the story unfolded. It kept me guessing without being too confusing. Glad I picked this up.
Robert MartinezOctober 02, 2024
Finished it in a couple of days. I loved how the story unfolded. It kept me guessing without being too confusing. Worth the time and money.
Michelle RodriguezOctober 22, 2024
Such a great read. I got really invested in the main character's journey. Everything just clicked for me. A solid 5/5 for me.
Patricia HillDecember 22, 2024
It was okay. Some parts were interesting, while others were a bit of a slog to get through. Probably won't read it again, but it was an okay way to pass the time.
Stephanie WrightJanuary 22, 2025
Really enjoyed this one. I loved how the story unfolded. It kept me guessing without being too confusing. Would probably read it again at some point.
Ryan MartinezJune 01, 2024
It was okay. The pacing was a bit slow and I found myself skimming a few pages. It wasn't terrible, just okay. Just right down the middle.
Steven RamirezOctober 13, 2025
Glad someone recommended this to me. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Would probably read it again at some point.
John WilliamsMarch 13, 2024
Good, but not quite perfect. Interesting premise and executed fairly well. Just a few slow chapters here and there. Not bad at all.
Sandra CruzDecember 27, 2025
A solid read. Interesting premise and executed fairly well. Just a few slow chapters here and there. Enjoyable weekend read.
Jennifer HarrisOctober 06, 2025
It was okay. Some parts were interesting, while others were a bit of a slog to get through. Might work better for someone else, just wasn't completely for me.
Jacob GreenFebruary 17, 2024
It was just alright. The pacing was a bit slow and I found myself skimming a few pages. It wasn't terrible, just okay. It's fine if you have nothing else to read.
John DavisSeptember 02, 2024
Really enjoyed this one. The author did a great job wrapping everything up at the end. No weird plot holes left behind. A solid 5/5 for me.
Stephanie WrightAugust 08, 2025
Glad someone recommended this to me. The writing style is very engaging. It’s easy to follow but still has a lot of depth. A solid 5/5 for me.
Ashley LeeJanuary 28, 2025
Really enjoyed this one. I got really invested in the main character's journey. Everything just clicked for me. Glad I picked this up.
Daniel MartinezMarch 15, 2024
Took me a few chapters to get into it, but it was worth it. It held my attention, even if a few things were a little predictable. Still a good book.
Mark WilliamsAugust 08, 2024
Such a great read. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Will be looking for more from this author.
Kevin TaylorNovember 01, 2024
Glad someone recommended this to me. I got really invested in the main character's journey. Everything just clicked for me. Glad I picked this up.
Joseph RobertsApril 18, 2024
Such a great read. I loved how the story unfolded. It kept me guessing without being too confusing. Worth the time and money.
Kevin NguyenMarch 12, 2025
Glad someone recommended this to me. I got really invested in the main character's journey. Everything just clicked for me. Glad I picked this up.
Margaret CollinsSeptember 19, 2024
A very satisfying read. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Would probably read it again at some point.
Jacob AllenJanuary 06, 2024
Really enjoyed this one. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Will be looking for more from this author.
Kevin WalkerJuly 07, 2024
I was pleasantly surprised. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Glad I picked this up.
Ryan NelsonApril 07, 2025
Such a great read. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Would probably read it again at some point.
Paul RiveraApril 11, 2025
Finished it in a couple of days. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Glad I picked this up.
Melissa GreenMarch 16, 2025
A very satisfying read. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Will be looking for more from this author.
Deborah CollinsJune 22, 2025
Finished it in a couple of days. I got really invested in the main character's journey. Everything just clicked for me. Definitely recommend it if you like this genre.
Steven MitchellApril 12, 2025
An average read for me. It had some good moments, but the overall plot felt a bit disjointed in the second half. Just right down the middle.
Mark WilliamsJune 21, 2024
Good, but not quite perfect. It held my attention, even if a few things were a little predictable. Not bad at all.
Linda RodriguezDecember 25, 2025
A very satisfying read. I loved how the story unfolded. It kept me guessing without being too confusing. Will be looking for more from this author.
Susan MooreJanuary 23, 2025
Such a great read. I got really invested in the main character's journey. Everything just clicked for me. Will be looking for more from this author.
Dorothy PerezMay 15, 2024
Finished it in a couple of days. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Worth the time and money.
Nancy GomezApril 26, 2024
I was pleasantly surprised. I got really invested in the main character's journey. Everything just clicked for me. Would probably read it again at some point.
Andrew TurnerAugust 08, 2024
Honestly one of the better books I've read lately. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Will be looking for more from this author.
Ryan GomezJune 11, 2025
I liked it for the most part. I liked the main character, though some of the side plots were just okay. Still a good book.
Karen LeeApril 21, 2025
A very satisfying read. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Will be looking for more from this author.
Jennifer LewisFebruary 25, 2024
I liked it for the most part. I liked the main character, though some of the side plots were just okay. Enjoyable weekend read.
Gary BakerMay 27, 2025
It was just alright. It felt a bit repetitive in the middle. Could have been shorter. Might work better for someone else, just wasn't completely for me.
Patricia TorresJune 03, 2024
Such a great read. I loved how the story unfolded. It kept me guessing without being too confusing. Would probably read it again at some point.
Kimberly GreenJuly 04, 2024
A solid read. I liked the main character, though some of the side plots were just okay. Still a good book.
Carol RamirezAugust 07, 2024
Pretty good overall. I liked the main character, though some of the side plots were just okay. Enjoyable weekend read.
James MooreJuly 22, 2025
Really enjoyed this one. I got really invested in the main character's journey. Everything just clicked for me. Will be looking for more from this author.
Amanda BakerJanuary 08, 2025
A very satisfying read. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Glad I picked this up.
Kimberly AllenSeptember 11, 2025
Honestly one of the better books I've read lately. I loved how the story unfolded. It kept me guessing without being too confusing. Worth the time and money.
Betty AllenNovember 28, 2025
Honestly one of the better books I've read lately. I loved how the story unfolded. It kept me guessing without being too confusing. Would probably read it again at some point.
Paul GomezJanuary 07, 2025
A very satisfying read. I loved how the story unfolded. It kept me guessing without being too confusing. A solid 5/5 for me.
Elizabeth JacksonNovember 24, 2025
It was just alright. The writing was fine, but I didn't feel very connected to the characters. They felt a bit flat. A generous 3 stars.
Susan NelsonApril 01, 2025
Really enjoyed this one. I got really invested in the main character's journey. Everything just clicked for me. Will be looking for more from this author.
Joseph RobertsJuly 30, 2024
Glad someone recommended this to me. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Worth the time and money.
Barbara ParkerDecember 12, 2025
Really enjoyed this one. I loved how the story unfolded. It kept me guessing without being too confusing. Would probably read it again at some point.
Margaret HillSeptember 03, 2024
I liked it for the most part. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. I'd probably recommend it to a friend.
Ashley LeeMarch 22, 2025
Honestly one of the better books I've read lately. I loved how the story unfolded. It kept me guessing without being too confusing. A solid 5/5 for me.
Jacob DavisJuly 19, 2024
I liked it for the most part. It held my attention, even if a few things were a little predictable. Still a good book.
Jennifer RobinsonFebruary 02, 2025
It was okay. The writing was fine, but I didn't feel very connected to the characters. They felt a bit flat. Just right down the middle.
Robert TaylorSeptember 25, 2025
A very satisfying read. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Would probably read it again at some point.
Robert HallNovember 29, 2024
An average read for me. Some parts were interesting, while others were a bit of a slog to get through. A generous 3 stars.
Jessica ThomasMarch 11, 2025
Really enjoyed this one. I got really invested in the main character's journey. Everything just clicked for me. Glad I picked this up.
Kevin WalkerAugust 06, 2024
Finished it in a couple of days. I loved how the story unfolded. It kept me guessing without being too confusing. Worth the time and money.
Rebecca WilliamsApril 21, 2024
Not bad, but not my favorite. Some parts were interesting, while others were a bit of a slog to get through. It's fine if you have nothing else to read.
Eric ScottSeptember 12, 2025
A very satisfying read. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Would probably read it again at some point.
Stephanie SanchezApril 03, 2024
Such a great read. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Worth the time and money.
Cynthia RodriguezOctober 13, 2024
Glad someone recommended this to me. I loved how the story unfolded. It kept me guessing without being too confusing. Will be looking for more from this author.
Sarah AndersonJuly 27, 2025
I liked it for the most part. The middle dragged a tiny bit, but the ending totally made up for it. Still a good book.
Ryan YoungMarch 12, 2024
I have mixed feelings about this one. The pacing was a bit slow and I found myself skimming a few pages. It wasn't terrible, just okay. Might work better for someone else, just wasn't completely for me.
David CollinsAugust 01, 2024
Pretty good overall. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. A solid 4 stars from me.
Richard YoungJune 02, 2024
I was pleasantly surprised. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Will be looking for more from this author.
Ryan RobinsonJanuary 07, 2025
Pretty good overall. I liked the main character, though some of the side plots were just okay. I'd probably recommend it to a friend.
Jessica HarrisMay 03, 2024
Good, but not quite perfect. It held my attention, even if a few things were a little predictable. Still a good book.
Robert TaylorMarch 12, 2024
Good, but not quite perfect. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. Enjoyable weekend read.
Gary RodriguezApril 15, 2025
Took me a few chapters to get into it, but it was worth it. It held my attention, even if a few things were a little predictable. I'd probably recommend it to a friend.
Margaret JonesOctober 18, 2025
Took me a few chapters to get into it, but it was worth it. It held my attention, even if a few things were a little predictable. A solid 4 stars from me.
Susan BakerNovember 10, 2025
Glad someone recommended this to me. I loved how the story unfolded. It kept me guessing without being too confusing. A solid 5/5 for me.
Emily ParkerApril 30, 2025
Really enjoyed this one. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Definitely recommend it if you like this genre.
Richard EdwardsJune 27, 2025
Really enjoyed this one. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Definitely recommend it if you like this genre.
Thomas WilliamsMay 01, 2025
A very satisfying read. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Definitely recommend it if you like this genre.
Joshua RobinsonJune 09, 2025
Glad someone recommended this to me. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Definitely recommend it if you like this genre.
Michael LeeMarch 12, 2024
A very satisfying read. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Would probably read it again at some point.
Nancy TaylorNovember 26, 2024
Good, but not quite perfect. I liked the main character, though some of the side plots were just okay. I'd probably recommend it to a friend.
Richard DiazSeptember 30, 2024
A solid read. The middle dragged a tiny bit, but the ending totally made up for it. A solid 4 stars from me.
Nicholas TurnerJuly 10, 2024
Glad someone recommended this to me. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Definitely recommend it if you like this genre.
Sharon GarciaApril 12, 2024
A solid read. I liked the main character, though some of the side plots were just okay. Not bad at all.
Richard HillDecember 24, 2024
Honestly one of the better books I've read lately. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Will be looking for more from this author.
Matthew BrownJanuary 28, 2025
Glad someone recommended this to me. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Worth the time and money.
Richard GarciaAugust 14, 2024
I was pleasantly surprised. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. A solid 5/5 for me.
Nicholas NguyenDecember 01, 2025
A solid read. It held my attention, even if a few things were a little predictable. Not bad at all.
Eric RobertsMarch 11, 2025
Honestly one of the better books I've read lately. I got really invested in the main character's journey. Everything just clicked for me. Will be looking for more from this author.
Mark JacksonJanuary 12, 2025
Pretty good overall. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. I'd probably recommend it to a friend.
Brian LewisDecember 30, 2024
I was pleasantly surprised. I got really invested in the main character's journey. Everything just clicked for me. Will be looking for more from this author.
Stephanie EdwardsSeptember 13, 2025
Such a great read. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. A solid 5/5 for me.
Margaret LopezMarch 18, 2024
Pretty good overall. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. Enjoyable weekend read.
Melissa HillAugust 07, 2024
Such a great read. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. A solid 5/5 for me.
Jennifer RobertsApril 29, 2024
Finished it in a couple of days. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Glad I picked this up.
Paul RiveraJanuary 27, 2025
A very satisfying read. I loved how the story unfolded. It kept me guessing without being too confusing. Worth the time and money.
Stephanie RobinsonMarch 08, 2025
I was pleasantly surprised. I loved how the story unfolded. It kept me guessing without being too confusing. Worth the time and money.
Dorothy PerezFebruary 11, 2024
A very satisfying read. I loved how the story unfolded. It kept me guessing without being too confusing. Will be looking for more from this author.
Sarah CampbellApril 24, 2024
Honestly one of the better books I've read lately. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Glad I picked this up.
Kevin GomezMarch 19, 2024
Good, but not quite perfect. I liked the main character, though some of the side plots were just okay. A solid 4 stars from me.
Cynthia ClarkApril 27, 2025
I liked it for the most part. The middle dragged a tiny bit, but the ending totally made up for it. Still a good book.
Karen TurnerOctober 14, 2025
Finished it in a couple of days. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Will be looking for more from this author.
Kimberly CampbellAugust 09, 2025
A solid read. It held my attention, even if a few things were a little predictable. Still a good book.
Daniel MartinezFebruary 26, 2024
A solid read. It held my attention, even if a few things were a little predictable. Not bad at all.
Jessica ThomasSeptember 05, 2024
Finished it in a couple of days. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Would probably read it again at some point.
Laura ThomasMay 24, 2025
Honestly one of the better books I've read lately. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Definitely recommend it if you like this genre.
Jennifer RobertsDecember 30, 2025
An average read for me. The writing was fine, but I didn't feel very connected to the characters. They felt a bit flat. Probably won't read it again, but it was an okay way to pass the time.
